falena fine jewelry is a semi-fine + fine jewelry shop new to the Hudson Valley.

Challenge: The brand was invited to join a local holiday pop-up shop but branding, logo, and social media presence was not finalized.

Solution: Brand visioning session followed by quick creation of a logo, color story, and bio. Shoot products being sold, create original content that highlights the aesthetic of the brand, and introduce owners personality through post captions.

Result: Slow, but consistent growth + a positive ROI holiday sale.