aden + anais is a luxury baby essentials company with a 16-year legacy in the industry.

Challenge: The market has become saturated with competition, content was below average and not tailored for the channel algorithm (i.e. no reels, only product photography).

Solution: Define new content pillars, create new content made for Instagram, develop a consistent post schedule, strategic collaborations with elevated brands, and community management.

Result: Increased reach and consistent engagement rate of over 4% month over month.