HALO Sleep designs and innovates safe sleep products for infants and toddlers. With over 25 years of industry recognition, they are the #1 recommended safe sleep brand by hospitals nationwide.

Challenge: HALO Sleep is an award-winning brand, but its social media engagement is below average. The content created does not feed the Instagram algorithm nor does it educate new moms on their product expertise. They’re lacking recognition with a younger Millennial and GenZ audience.

Solution: Create new social media content pillars and original content made for social only. Increase user-generated content, engage with the audience, and publish a higher volume of educational pieces. Collaborate with like-minded brands and influencers.

Results: Increase reach and engagement month over month with a consistent engagement rate of over 2% (from .50 % this time last year).